Creating identities that leave a mark
From a refresh, a complete rebrand or a new identity, I specialise in bold brand experiences that leave a mark. It’s more than just a logo or design—it’s about creating a memorable experience that connects with your audience.
What can branding do for you?
Branding can transform your business and take your brand from vision to impact.
What can branding do for your business?
- Stand out and cut through the noise in a crowded market
- Build trust, establish credibility and professionalism
- Increase value, so you can ask premium pricing for your products or services
- Draw in clients, partners, connections and employees who want to be part of your vision
- Provide a framework for business choices like marketing and product development
What can branding do for your audience?
- Create connection and stick with your audience
- Provide clarity, clearly communicating what you offer and why it matters
- Ensure consistency, delivering the same brand experience across all touchpoints
- Build community, unite people around shared values
- Simplify choices, make it easier for customers to choose you over competitors
What I do best
From strategy to implementation, I offer a full spectrum of branding expertise. Together, we'll craft a brand that not leave a mark but becomes a source of pride, one that truly represents your vision and sticks with your audience.
Brand strategy
Find your unique market position through in-depth industry research. We'll find opportunities for your brand to leave a mark.
Brand identity
A bold brand identity that leaves a mark. From logos to color palettes, we'll create a cohesive visual language that captivates.
Brand guidelines
An easy-to-use brandbook with guidelines. Ensuring consistency across all platforms, maintaining a strong, unified presence.
Brand tone of voice
Shape your brand's verbal identity. We'll craft a distinctive voice that sticks with your audience across all communications.
Brand implementation
From business cards to web design, we'll ensure consistent, impactful representation of your new branding.
Rebranding
Evolve your brand as your business grows. We'll realign your identity to match your vision and target audience.
LinkedIn branding
Transform your LinkedIn profile into a powerful brand asset. We'll ensure your online presence reflects your brand identity.
Brand refresh
Whether it's a subtle update or a complete overhaul, we'll breathe new life into your identity to keep it relevant.
Personal branding
We'll help you communicate your unique value, ensuring your personality shines through in every touchpoint.
From idea to brand identity
1. Ask (or tell) me anything
Plan in a free discovery call and ask (or tell) me anything about your ideas, business, or upcoming projects. You can always message me on socials first!
2. Personalised proposal
Based on our discovery call and one of my brand packages, I’ll make you a personalised proposal, making sure we cover all your needs.
3. Yvdh™ brand workshop
Once the proposal is approved, we start with an online half-day strategic workshop, including lots of fun and challenging brand exercises. This is where the foundation of your brand will be built.
4. Mood board creation
The Yvdh™ brand workshop will give us the input to create the first visual mood boards for your brand identity. Together, we pick a design direction we like. I present my findings in our first presentation.
5. Logo presentation
I’ll visually translate the chosen mood boards into the first designs. We start with the (re)design of your logo. I present 2-3 logo proposals in our second presentation.
6. Brand identity presentation
We expand our logo designs into a full brand identity, I’ll present a visual test ride of what your brand will look like in real life using brand-in-action mockups.
7. Design refinement
After every presentation, there is a moment for design refinement or potential feedback. Your input is important within this process.
8. Brand implementation
Using a bucket of time, we’ll implement your new brand identity into all necessary mediums. Making sure you’re not just left with designs catching dust.
9. Brandbook creation
Everything will be documented in an easy-to-use brandbook with guidelines, ensuring consistency across all platforms. All digital and print files will be shared on a online Drive.
What is branding?
In case you're still wondering, branding is the art of shaping your brand's identity. Creating a unique personality that resonates with your audience and sets you apart from competitors. Branding includes but is not limited to:
- Visual identity (logo, colors, typography)
- Brand voice and messaging
- Customer experience
- Brand values and mission
- Emotional connection with audience
- Consistent presentation across all touchpoints
Don't take it from me, take it from my clients
All your branding questions answered
Still not sure what branding can do for you? These questions and answers might help
Investing in your branding ensures brand recognition, customer loyalty and can increase your turnover through a strong market position. A well designed brand identity gives confidence and is credible.
At Yvdh, I design brands that leave a mark. My goal is to create an identity for your business that makes a lasting impression, something that sticks in the minds of your audience and sets you apart in your industry.ou apart in your industry.
As a freelancer, when you work with me, you get the full 100% of my attention. Unlike larger agencies, your project isn't passed between 10 different team members. You're in direct contact with me throughout the entire process, ensuring a personalised approach.
You can find detailed pricing information on my packages page. That said, branding is an investment, and costs can vary based on your specific needs. I encourage you to reach out for a personalised quote—we can often tailor a solution to fit your budget.
I offer various packages to suit different needs and budgets, which you can find on my packages page. However, if we are a fit, I believe every business deserves great branding. Reach out anyway, I can advise you on a way to make it work within your budget.
Most branding projects take 4-6 weeks from start to finish. However, timelines can vary based on the project's scope and your responsiveness. We'll establish a clear timeline at the beginning of our collaboration.
Absolutely! Your brand will evolve as your business grows. I offer ongoing support and maintenance packages called 'buckets of hours' to ensure your brand remains fresh and aligned with your business goals over time.
Your involvement is crucial. While I bring expertise in design and strategy, you know your business best. We'll collaborate closely throughout the process, from the initial brand workshop to feedback on designs, ensuring the final brand truly represents your vision.
The impact of (re)branding can be seen in the following areas: customer satisfaction, brand recognition, and ultimately, sales performance. Through customer feedback, brand awareness studies, and tracking changes in revenue, we gain insights into how well your brand resonates with its audience. But the true measure of success is customer loyalty—when people remember, trust, and keep coming back to your brand, it’s clear your identity has left a mark.
From vision to impact
brand identities
that leave a mark
Schedule a call and explore the possibilities.