Boys From The South

We’ve created a branding and successful ongoing merchandise collection for supporters group Boys From The South Eindhoven.

Task

Creating a strong branding and accompanying merchandise collection for the biggest supporters group of professional football club PSV Eindhoven

Strategy

Brand Strategy, Campaign, Art Direction
Design

Branding, Graphic Design, Apparel Design, Print Design, Product Design
Client

Boys From The South

THE COMPLETE

Merchandise Collection

For the merchandise collection it is very important that the visuals and colours are as similar to the groups branding as possible. Even though brand elements like a logo would never be displayed on items for sale (since they are members only) the buyer needs to know they are part of a group supporting the same beliefs.